Audience Research - and research into BBFC film classification system

Target Audience

There are different quadrants used in order to put the different types of things used in different films in age groups.

Under 25's

Males
explosions, blood, cars, slapstick, poop jokes,
"your so gay" banter, sex but no romance,
horror with gore

Females
Friendships, pop music, fashion, sarcasm,
sensitive boys, romance but not sex,
horror without gore.

Over 25's

Males
Dark films, westerns, war films, men
protecting their homes, older heroes
they can relate to.

Females
Feel good films, weepies, doomed love,
triumph over adversity, romances with
younger men.


For our thriller film we have decided to aim our film at under 25's. This is so we can make our opening sequence more modern and thrilling. As it is aimed at under 25's it means we can include more modern technology as it appeals more to the under 25's rather than the over 25's, also, we are able to make the opening more fast paced. as we are able to do this it means we have more of a choice when deciding what exactly we are to do.

BBFC film classification system

What sort of issues might i find in a '15' film, DVD or video game?
'15' works are stronger than '12' or '12a' rated works and could include any of the following:

• Strong violence.


• Frequent strong language.


• Portrayals of sexual activity.


• Strong verbal references to sex.


• Sexual nudity.


• Brief scenes of sexual violence or verbal references to sexual violence.


• Discriminatory language or behaviour.


• Drug taking - can't promote it.

Audience research

We created a questionnaire in order to find our from the public which one of our ideas and titles for thriller films was the best.

These were our ideas:

• A group returns to a small village and feels something is out of place. Somebody goes missing


• A delusional man attempts to rein act his violent dreams.


• After the murder of his friend, a man takes the law into his own hands and goes after the murderers


• A hitchhiker catches a ride with a murderer


• A man is investigating a family’s murder and he finds it has similarities to his own family’s murder


• A cursed family heirloom is passed down the family and each owner does something horrific


• A psychiatric patient predicts the death of certain people – and they die exactly how he describes.


• A man is framed for the murder of his family. On the run, he attempts to track down the real killer.


• A paranoid man, claiming to be a vampire, murders the people who are “after him”.


• A man who was fostered looks into the murder of his biological family.

We found that the most popular idea was:

• A delusional man attempts to rein act his violent dreams.

We also asked on the questionnaire which one of our film titles they liked best. Here is our film titles:

• Isolated


• Paranoid


• Into the Night


• Guilty ‘till Proven Innocent


• The Watcher


• Misunderstood


• Blood Transfusion


• The Delusional


• The Hunt


• Blood Addict

We found that the most popular film title was

• The Delusional

The most popular film title coincides with the most popular idea. We have decided we are going to use this idea and this film title as we find it is the most popular.